Independence Companies
We were trusted with opportunity to partner with the umbrella of Independence companies, including Independence Construction, Independence Excavating, and Independence Demolition to design and developing digital experiences that bring their distinct brands, offerings, and expertise to life. As a partnership of companies under the DiGironimo family, each brings a unique perspective and specialized expertise to the commercial construction space.
Designed to work together
The challenge with this project was to create a cohesive, interconnected design system for multiple companies within the same family while maintaining each brand’s unique identity. While the overall branding remained consistent, each company had its own marks and distinct brand elements that we used to help highlight their different capabilities.
We created a flexible, scalable system that brought the Independence Companies together under a unified visual language while giving each company the freedom to customize according to their individual needs.
A system that spans multiple companies
We built a design system that balances consistency and differentiation across all companies, with the flexibility to tailor each experience to their distinct needs.
Building a consistent brand story
Our work with Independence companies established a cohesive foundation while allowing each company’s unique identity and strengths to shine.
Displaying a heritage
One of the main focuses of our work was to tell the story of these DiGironimo companies
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